The London Design Festival was conceived by Sir John Sorrell and Ben Evans. Building on London's existing design activity, their concept was to create an annual event that would promote the city's creativity, drawing in the country's greatest thinkers, practitioners, retailers and educators to deliver an unmissable celebration of design.
Below are highlights of Twentieth's designers and their contributions to this years London Design Festival.
TOM DIXON Eight weeks in the making Tom Dixon's Multiplex is an immersive, "multi-sensory department store of tomorrow", divided into sections dedicated to technology, art, cars, food, and fashion. Called Multiplex because of its layers, it is an exciting new take on both the concept of a department store and the concept of a pop-up, aimed to predict "the future of shopping" and immersing visitors senses in sound, smell, taste, and feel. The London Design Festival is home to Tom Dixon.
Tom Dixon's furniture furnishes the Multiplex.
The Multiplex by Tom Dixon.
The Multiplex Layout.
LEE BROOM Earlier this year at Milan Design Week, Lee Broom created The Department Store. Following its success Broom presented The Flower Shop, the installation celebrated the launch of his new Podium Vases and pieces displayed in Milan. The Flower Shop.
Fulcrum and Crescent Lights illuminating Lee Brooms Podium Vases.
EDWARD BARBER & JAY OSGERBY BARBER AND OSGERBY Recipients of the London Design Medal, Edward Barber and Jay Osgerby spoke of the importance of design to world capitols. They stated that London is reaching a "tipping point" that could lead to the demise of its world-famous creative scene, similar to what has happened to New York.
STRIPED ORGANIC LOOP CHAIR BY JULIAN MAYOR British designer Julian Mayor presents his new Striped Organic Loop Chair as part of this years London Design Festival. The fiberglass chair is constructed using three planes and features a graphic pattern that references military dazzle ships.
A detail of the hand painted stripes.
MOOOI MOOOI LONDON Moooi presented iconic and decorative designs at their London Showroom. It was the perfect place for architects and design professionals to experience the Moooi collection.