Since 1993, when it was co-founded in Amsterdam by the product designer Gijs Bakker and design historian Renny Ramakers, DROOG has championed the careers of such designers as Hella Jongerius and Marcel Wanders. Introduced at the Milan Furniture Fair, the fourteen objects they exhibited ranged from Konings and Bey’s paper bookcase and Remy’s bundle of found wooden drawers, to Marcel Wanders’ Set Up Shades stack of ready-made lamps, Hella Jongerius’ bubbly polyurethane bath mat and a chandelier of lightbulbs devised by Rody Graumans. They called the collection DROOG Design after the Dutch word ‘droog’, which translates into English as ‘dry’ as in the dry wit, or wry, subtle sense of humor that characterized all the pieces they exhibited. These designers have since emerged as pivotal figures in contemporary design. DROOG operates worldwide together with partners, clients and manufacturers, designers, artists and architects in all areas of design. Working from a mentality that is close to human, their products each tell a story about themes such as: memories, nostalgia, re-use, craftsmanship and nature. DROOG aims to create innovative concepts that change perspective and contribute to the international debate about design.