In 1986 Jasper Morrison set up Office for Design in London. It was not long before he made a name for himself as the leading exponent of the New Simplicity. His aesthetically clear and functional designs for furniture exemplify the new trend to austerity in design, notable for the fact that design is never intrusive and forms are reduced to essentials. Industrial production applied to archetypal objects and a preoccupation with rational design define Morrison’s oeuvre which has won him commissions for trams, tableware, electrical goods, furniture and crockery. Jasper Morrison has designed for Flos, Vitra, Cappellini and Alessi to name a few and has received many international prizes. His designs are appreciated worldwide for both the purity of their concept and their form.